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After Death Your Facebook Account May Become the Subject of a Lawsuit
Forbes
In a new article in the Pepperdine University LawReview entitled What Happens to Our Facebook Accounts When We Die?: Probate versus Policy and the Fate of Social-Media Assets Postmortem (free download available here),* Kristina Sherry explores what ...
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Facebook Buys Service to Show Targeted Ads Across the Web
New York Times (blog)
Facebook fired another salvo at its archrival Google on Thursday with its acquisition of an advertising technology that can help Facebook put its piles of personal data to greater use for behaviorally targeted advertising. Facebook bought the ...
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Facebook Finally Pulls Trigger, Buys Atlas Ad Server From Microsoft
Forbes
After months of speculation, Facebook has finally bought the Atlas online ad serving and measurement service from Microsoft. The acquisition, for which Facebook and Microsoft did not provide a price, was reported yesterday by Advertising Age as likely ...
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Facebook Buys Microsoft Atlas Ad-Placement Tool in Google Combat
Bloomberg
Facebook Inc. (FB) said it will acquire Microsoft Corp. (MSFT)'s Atlas Advertiser Suite business, adding campaign-measurement tools that help it step up competition with Google (GOOG) Inc. for online-display advertisements. The team from Atlas will ...
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Facebook buys Microsoft's Atlas ad platform
ZDNet
"Many marketers that advertise on Facebook today use Atlas, and Atlas has been an approved partner for measurement since June. Today's agreement brings us closer together in a way that benefits both Facebook and Atlas' agency and marketer clients.
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Facebook Buying Atlas Ad Business From Microsoft
NPR
SAN FRANCISCO (AP) — Facebook is buying a set of online advertising tools called Atlas from Microsoft in its latest attempt to build a more effective marketing system around its social network. In making the deal announced Thursday, Facebook is ...
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Facebook Confirms It Will Acquire Atlas Ad Measurement Suite From Microsoft ...
TechCrunch
After weeks of rumors, Facebook today announced it will buy the Atlas Advertiser Suite away from Microsoft. Despite rumors, Facebook said it didn't buy Atlas to launch an ad network, but to help advertisers "close the loop" and understand how their ...
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Take a Look at Facebook's Redesigned Timeline
Mashable
Facebook is testing a new Timeline design. Currently live in New Zealand, the new look brings a slimmed down toolbar to the top of profile pages and repositions other content. First spotted by The Next Web, we got a friend in New Zealand to grab some ...
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Mashable
Facebook purchases Microsoft's Atlas Solutions for reported $100 million
GigaOM
Facebook has announced the purchase of Atlas Solutions, with CNBC reporting the deal went for around $100 million. The deal had been rumored for a while now, as Facebook is looking to improve its ad platform and Atlas Solutions would give them ...
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Joe McGinniss no longer posting about murder trial
Boston Globe
Because he said so on Facebook. McGinniss, never accused of being shy, not only revealed that he's covering the trial for Boston magazine, he's also posting pictures and testimony. "You wouldn't expect memorable similes from a fingerprint expert ...
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Confirmed: Facebook will acquire Atlas from Microsoft to prove the ...
The Next Web
Citing what Atlas can do, Facebook stated in its blog post on the purchase that if "marketers and agencies can get a holistic view of campaign performance, they will be able to do a much better job of making sure the right messages get in front of the ...
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The Next Web
police turn to Facebook for cold-case tips
Press Herald
Instead their deaths are unsolved homicides – cases that have gone cold and left killers at large. Now the Scarborough Police Department, which has been a leader in Maine in using social media to solve crimes, hopes Facebook can generate new leads in ...
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Facebook Adds Third Parties To Custom Audiences Tool
WebProNews
Last fall, Facebook released its custom audiences tool for marketers. Now, they've expanded it to allow businesses to use Datalogix, Epsilon, Acxiom, and BlueKai. Businesses that already work with these third parties can use the same info they have ...
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On Facebook, Lines Between Paid, Earned, Owned Media Become Blurred
AllFacebook
Prior to Facebook and the rise of social media, it was fairly easy to tell the difference between paid, earned, and owned media and advertising. But now the lines are becoming a bit blurred, according to David Armano, the managing director of Edelman ...
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AllFacebook
OpenTable now competing with Facebook Graph, releases new Facebook app ...
VentureBeat
Why is OpenTable, probably the largest restaurant reservation service available with its 27,000 restaurants and 400 million users, releasing a Facebook app? Sure, Facebook is the place where well over a billion people get together and talk about their ...
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VentureBeat
Facebook starts selling Graph Search hard, despite fact that it's still not ...
The Next Web
In January, Facebook announced the release of its newest product, Graph Search. Although the service is available to "hundreds of thousands" of its users right now, the social network has shared some of their favorite things that people are using it ...
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The Next Web
Facebook needs more Fabs, Twitter needs more Beckham in underwear
Upstart (blog)
For Fab, 30 percent of the daily traffic comes from Facebook (Nasdaq:FB), and 50 percent of daily log-ins to the e-commerce site come via Facebook, and the New York-based company has openly discussed the big role of social media for its fast growth.
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Facebook Page Gains Exposure for Kent State President Lester Lefton's Photos
Patch.com
To further grow his photography fan base, and to raise more cash for a Kent State student scholarship, Lefton started a Facebook page in October to showcase his photos in another light. As of Feb. 27, 2013, there were 232 Facebook users who "liked" the ...
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Facebook buys Microsoft'a Atlas ad business to challenge Google
SiliconValley.com
Under a long-rumored transaction, Facebook will purchase the Atlas Advertiser Suite, an ad management and measurement platform that Microsoft took on with its $6.3 billion acquisition of digital ad agency aQuantive in 2007. Facebook did not say how ...
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Try-hards and Facebook
Daily Californian
We spent 20 minutes searching the three floors there and annoying row upon row of faces peering seriously into screens illuminated by Facebook. While we wandered, my roommate kept muttering about how much she hates Berkeley and all the "try-hards" ...
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